In an age dominated by smartphones and digital ads, it’s easy to overlook the power of classic communication tools like Citizens Band (CB) radio. Yet for many rural businesses—motels, campgrounds, gas stations, cafes, souvenir shops, farmers’ markets, and more—CB radio remains a highly effective direct marketing channel.
Streaming ads over CB radio is a modern twist on old-school broadcasting, allowing you to reach drivers and locals in real-time without relying on spotty cellular networks or costly internet ads. This article explains how to use CB advertising effectively, why it matters for rural businesses, and how modern solutions like Ruspo Relay software help automate and optimize this channel.