In an age dominated by smartphones and digital ads, it’s easy to overlook the power of classic communication tools like Citizens Band (CB) radio. Yet for many rural businesses—motels, campgrounds, gas stations, cafes, souvenir shops, farmers’ markets, and more—CB radio remains a highly effective direct marketing channel.
Streaming ads over CB radio is a modern twist on old-school broadcasting, allowing you to reach drivers and locals in real-time without relying on spotty cellular networks or costly internet ads. This article explains how to use CB advertising effectively, why it matters for rural businesses, and how modern solutions like Ruspo Relay software help automate and optimize this channel.
Ruspo Relay 1 ( http://ruspo.com/relay1en.htm ) is a desktop / workstation application, designed to connect various analog audio devices (e.g. two-way radios, intercoms, remote microphones, etc.) via a local network or the Internet.
This program is popular among both radio professionals and hobbyists thanks to its flexibility and vendor-neutrality. Unlike some other solutions, Relay 1 does not, in general, require any third-party services. However, until recently, as any server-client application, to connect, the server side required a fixed IP address.. It is not a problem at all to assign a fixed IP address within the LAN . And, despite lively forum debates on the imminent exhaustion of white IP4 addresses, it is still not an issue to get an IP4 address from the cable provider or LTE carrier. But, anyway, that imposed certain restrictions on the using of the software, say, in the casual places or in the certain networks.
Now the possibilities of using the program have become even wider. Starting from October 2017, users of the software are able to connect different instances of Ruspo Relay 1 through Remote Repeater service. So, if it is impossible to obtain a real IP address for “server” mode, just contact Ruspo tech support — there is a Remote Repeater solution for an affordable fee ($9.9/mo, prepaid). For this fee, you get a virtual channel, where may be connected up to 5 instances of the program (probably, located geographically in the very different places and connected to the Internet in different ways).
Remote Repeater service have 99.1% average uptime and may be used for constant connection (for example, if Ruspo Relay 1 works as an Internet bridge (repeater) for two-way radios in different locations.
